Author: davisimperia

Writing about weddings has allowed me to live vicariously through the best and worst of brides’ and their guests’ stories. Every girl deserves a perfect day, but no one can plan for everything–there are always details out of the bride and groom’s control. Which is why elements that can be planned and cared for beforehand, like the bride and her party’s dresses, are of the utmost importance.

So where does a gal begin to make her checklist of necessary steps? Wedding planners and friends are great resources because they’ll be able to share what worked for them, and–most importantly–what didn’t. And when it comes to caring for the most beautiful–and chances are, most expensive!–garment of your life, Davis Imperial is one name that tends to pop up repeatedly, since they offer an extensive list of quality services many brides don’t even know are available. Below is a quick snapshot of how they can help make your day as dreamy and stress-free as possible.

3. Preservation
This is one of the lesser-known (or anticipated) steps for newly-engaged gals, since it happens after the ceremony, but it is one of the most important, and could make or break the chances of a dress surviving the test of time. When it comes to cleaning your dress and ensuring it will look brand new for your daughter or granddaughter someday, Davis Imperial’s trademarked MuseumCare™ Preservation is second to none. And they’re recommended by the Chicago History Museum–an entire brand whose identity relies on ensuring dated items retain their quality.

Their Clean Room Preservation Laboratory and Museum Inspection Area–located on site–allows their technicians to carefully inspect every inch of a garment, identifying areas soiled by stains detrimental to fabric if ignored. Stains such as white wine and champagne that dry clear and are invisible to the naked eye are located, identified and hand cleaned by Davis technicians that have been with their company over 35 years. This meticulous procedure prevents the dreaded yellow stains that would eventually surface, and gradually darken to black, completely degrading the fabric.

After hand cleaning, the gown is hand-ironed following the designer’s line and drape, and then packaged in 100% acid-free (including the wedding chest!) archival quality packaging. White cottons gloves are included with the preservation (in order for the bride to be able to handle her gown without transferring oils and salt from her hands to the gown). No sealed boxes with little windows here! Preservations are accomplished the same way that the Museum Conservation Institute of the Smithsonian Institution and The Chicago History Museum preserve textiles. This type of preservation is classified as an open preservation, which allows for natural fibers to breathe, and allows viewing of the gown over time.

To learn more about the full list of Davis Imperial pre- and post-services available to the bride and her wedding party, click here.

The difference is in the detail paid to every single service the Woods deliver. Lynda, Rick, and their son Jordan Wood are the tour de force behind the company, a business founded by Lynda’s parents who opened the doors over 55 years ago. Somehow, they manage to strike a delicate balance between a luxury brand (take one look at the packaging the clothing is sent home in and the “welcome kit” clients receive when engaging their services, and you’ll see there’s no better word fit to describe them) and a family business, providing the style-obsessed of Chicago a trusted resource for all the most important events in their lives. The Woods don’t just care about the bottom line, they care about the lives and the experience of their clients, treating them like family and never settling for less than the best.

Discovering the Davis Imperial name is like learning a vocabulary word you never knew before–once you hear it, suddenly it’s everywhere. The influence of the brand and the family infiltrates the city’s fashion and bridal world, and the stories aren’t just about clothing care, they offer a peek into the life of a family and of Chicagoans everywhere. Which is why I am so honored to launch this blog that allows everyone to learn firsthand the Davis Imperial difference, and bring exclusive fashion and bridal events, tips, and tricks to readers. Not only that, but Lynda, Rick, and Jordan will be stopping by every Friday for a Q&A session, answering everything and anything you want to know about the world of clothing, weddings, style and fabricare.

Thanks so much for reading! And please, if you have any stories you’d like to share, questions to ask, or topics you’d love to read about, email me at davisimperialblog@gmail.com. To learn more about the Davis Imperial difference, click over to their site.

p.s. Now you can follow Davis Imperial on Twitter and friend them on Facebook for blog, event, and deal updates.

Today’s reader question is about what it really means when a cleaner claims to be “green”.

Question: “Lately, I have really been trying to clean up my act when it comes to the environment, but I am wondering if there is a way to do this with my dry cleaner of choice? I am not really sure what the difference is between a “green” cleaner and a normal one. Am I losing anything by sending my clothing to an environmentally-friendly cleaner? Will my clothes get the same benefits? What am I gaining?” {Sarah, Vernon Hills, IL}

Answer:

Unless you’re a zealot for whom no price is too great to pay or sacrifice too much to ask, striking a balance between being a good environmental citizen and maintaining your personal standards for the quality and care in your life requires you to be an educated consumer.

Some choices are easy. You have to go to San Francisco for your BFF’s wedding. The smallest impact you could have on the environment is walking. THAT is zealot territory. The most self-indulgent choice is a private jet. THAT is obscene. For most responsible human beings who care about the world they live in, the reasonable choice is a seat on a non-stop commercial airline flight (an added bonus would be a full plane that achieved economy of scale!).

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For other choices, like dry cleaning, the pros and cons are not so obvious because the knowledge required to make an intelligent decision is primarily known only by industry insiders. You are to be commended for wanting to know the pluses and minuses attached to your choices, and we’re happy to share our inside, painstakingly researched information with you.

1. All cleaners are not created equal.

There are green zealot cleaners for whom changes in texture, tensile strength, cleanliness, or even size are acceptable sacrifices because their primary and perhaps exclusive interest in being GREEN. These are generally ONE process cleaners. Think of them like a one-size-fits-all garment. They NEVER fit everyone perfectly. Similarly, a single green cleaning process is never the perfect cleaning answer for every garment brought in to them,. The result will almost always be a compromise.

1. There are cleaners who have NO environmental conscience.

For their own reasons they choose not to invest in any eco-friendly technologies or practices beyond those required by state or local governments. Most of these cleaners are solely dependent on processing 100% of your garments in a solvent that the federal EPA has deemed to be a Hazardous Air Pollutant (HAP).